BANGALORE: The Future Group’s insurance venture Future Generali (F-G) will kickstart the second phase of a multimedia campaign in mid-November this year.
This effort too, like the current on-going campaign, is for building the F-G life and general insurance brand.
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Speaking to indiantelevision.com, F-G CEO Deepak Sood revealed, “The third phase of our campaign will be product-specific and like the preceding initiatives will be across print, television, OOH and radio jingles.” “We are currently on air across all the major entertainment channels – national as well as regional”, he added. |
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F-G’s current on-air campaign blends emotional moments in a human life like celebrating a 90th birthday, Griha Pravesh (Entry into a new home), birth of a child, festivals such as Raksha Bandhan, Diwali, the Durga Puja. |
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Playing on the tagline“Ek Shagun Zindagi ke Naam”, the campaign has been created by O&M, which also handles the media buying for F-G. |
