MAM

Fulcro appoints Brijesh Parmar as executive creative director

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/20/fulcro.jpg?itok=unsn0VVa

MUMBAI: Brijesh Parmar will now lead the Art team at Fulcro, and has been appointed as the Executive Creative Director – Art in the organization. With 3 Cannes and multiple international design awards under his belt, Brijesh brings 15 years of wide experience in creative communication. He was one of the brains behind some of the most enthralling campaigns such as SaregamaCarvaan, Fogg perfume body spray, McDonalds, Bajaj Electricals, TATA Capitals, Cadbury Eclairs, KenStar, and Red Chief to name a few. The current gamut of brands under his purview include Bajaj Electricals, Asus Mobiles, Hero, Morphy, Pearson Education HDFC Bank, Aristocrat luggage and Anchor by Panasonic.

Speaking about his association with Fulcro, Brijesh, said, “I am happy to come on board Fulcro and head the design and creative team here. Design thinking and creativity are the highlight of all ad campaigns today and an important aspect of the digital market. I hope to bring in more value add to the process at Fulcro with my experience, and look forward to a creative and fruitful association with the team going forward.”

Adding his comments, Mr.Sabyasachi Mitter, Founder and Managing Director, Fulcro said, “It is indeed heartening to have someone like Brijesh on board the Fulcro bandwagon. He brings immense experience in compelling storytelling and is someone with meticulous precision in whatever task he undertakes. We are sure that with his guidance, our team will bring out some successful campaigns that are sure to resonate with the target groups. We welcome him to the team.”

Over the years, Brijesh’s work has won top honours at over 25 awards including Cannes, New York Festival, Andy Awards, Spikes Asia Advertising Festival, and AP Ad Fest – across all marketing communication verticals – print, radio, TVC, BTL & outdoor, as well as digital. With him, brands have succeeded in creating impactful communication, breaking the clutter of monotony.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/adidas.jpg?itok=yFfZ0TDB
adidas by Stella McCartney debuts performance apparel prototypes in continued push to create a more sustainable future for sport

MUMBAI: Today adidas makes strides in the continued drive to solve the problem of product waste with the introduction of two new apparel innovations within adidas by Stella McCartney – the first 100% recyclable hoodie created from garment waste with NuCycl™ fiber by Evrnu and a tennis dress created...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/eent.jpg?itok=Ip30tOZz
One Digital Entertainment and Event Capital announce “Social Nation”, India’s first ever festival celebrating the democracy and power of Digital content creators and the community

MUMBAI: One Digital Entertainment is known for giving the Indian digital entertainment industry some key digital influencers and first of its kinds, digital IP’s. Now, the network is all set to bring the first ever live event in the form of  Social Nation by joining hands with the largest event IP...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/gpm.jpg?itok=AedMx8TA
Vote the Hell, a collaborative content piece between GroupM’s motion content group and Dish TV wins at mCube media awards

MUMBAI: ‘’Vote the Hell’’, Motion Content Group and Dish TV India’s comedy show, in association with Friday Code Private Limited, won the mCube Media Awards 2019, the premier digital marketing awards in India, in the Best Content in an Influencer Marketing Campaign – (Best Co-created Video Content...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/lays.jpg?itok=RC6LR5j9
Lay’s Wavez campaign on Tiktok gathers 2 bn views within 3 days of launch

MUMBAI: Lay’s, one of India’s leading potato chips brands, received an overwhelming response on TikTok for its Wavez4India Challenge. Launched by Yuvraj Singh, one of India’s favourite cricketers and Shakti Mohan, the country’s dancing sensation, the challenge received over 2 billion views in just...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/idfc.jpg?itok=gNOwFsqP
IDFC FIRST makes banking all about you

MUMBAI: Following the merger of IDFC Bank and Capital First, the financial institution created a new entity - IDFC FIRST Bank and a new brand proposition - #AlwaysYouFirst. To promote this new customer-first approach and its 7 per cent pa savings account, Interactive Avenues – a Reprise Network...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/tatasalt.jpg?itok=wcIt1Kdh
Tata Salt’s ‘Maulichi Savali - Mother Nature’s Compassion and Care’ urges devotees to sow seeds of positive change

MUMBAI: Tata Salt in a unique initiative, living up to Tata Salt’s claim of being ‘Salt of the nation’, addressed the issue climate change by making 1.5 million devotees towards Pandharpur sow the seeds of positive change. Tata Salt engaged the Yatris in the act of compassion towards Mother Nature...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/vinod.jpg?itok=sJCFcWPc
SOCXO Solutions bags brand advocacy mandate for Clarion Technologies

MUMBAI: SOCXO, the Bangalore-based brand advocacy solutions provider, announced winning the brand advocacy mandate of Clarion Technologies, a leading technology solutions provider specialising in web, mobile and technology services. The SOCXO platform will help Clarion Technologies channelise its...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/varun.jpg?itok=d3laqz7y
Reebok ups the fitness game, ropes in Varun Dhawan as the brand ambassador

MUMBAI: Leading fitness brand Reebok takes a giant leap forward with the announcement of renowned Bollywood actor and fitness enthusiast, Varun Dhawan, as their new brand ambassador in India. The brand recently brought in Katrina Kaif as the brand ambassador, and now with Varun Dhawan joining the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/tac_0.jpg?itok=9_Ba_bPG
Advertising Club announces the 2nd edition of India Digital Review: “D-CODE” presented by MX Player

MUMBAI: Digital marketing and engagement has now emerged as the staple in every brands marketing strategy. Fuelled by affordability, accessibility and data availability, digital is now the new mantra being leveraged by advertisers to build brands and businesses.  After the phenomenal success of the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories