MUMBAI: Financial services company Franklin Templeton (India) has decided to continue with M&C Saatchi as its creative partner. The agency has been working with the brand since 2008.

A senior official from the agency confirmed the news to indiantelevision.com and added, "There was never really any talk of a review. The brand has simply extended the contract they have with us."

Though there were rumours that Franklin Templeton has called for a review on the creative mandate, the agency source negated the hearsay.

The brand now plans to focus on more tactical, activation and digital led brand communication.

Before M&C Saatchi, Rediffusion-Y&R handled the brand‘s advertising for two-and-a-half years.

The brand‘s media planning/buying mandate rests with GroupM‘s Maxus.