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FoxyMoron bags L'Oreal Paris's digital biz

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MUMBAI: Digital Solutions agency FoxyMoron has bagged the digital mandate of of L‘Oréal Paris in India.

With its key focus on the current campaign at the moment, the agency will plan activities to optimise L‘Oréal Paris‘ digital presence. It will help the company engage youth with the help of digital media.

FoxyMoron online strategist Harshil Karia said, "It‘s a huge opportunity for us to do something innovative with a legendary brand. We‘ve also got a great canvas to work with. A brand that works in hair care, hair colour, skincare and makeup is almost a dream and we‘re sure it will always have something meaningful to say online."

L‘Oréal Paris marketing manager Manashi Guha added, "For a beauty brand like L‘Oreal Paris, the digital medium is a great storytelling platform. We are excited to be working with FoxyMoron to evolve and execute our digital strategies for 2012 and beyond."

L‘Oréal Paris is a global beauty brand. Their signature phrase, "Because You‘re Worth It", is meant to inspire each and every woman who wants to embrace her own beauty and reinforce her sense of self-worth.

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