MAM

Fox unveils sponsors for 11th season of 'American Idol'

MUMBAI: US broadcaster Fox, 19 Entertainment and FremantleMedia have announced that Ford, Coca-Cola and AT&T will return as the official sponsors for the 11th season of the music-based reality show ‘American Idol‘.


As a leading partner since the show‘s debut in 2002, Ford has returned as the official automotive sponsor. Once again, Ford vehicles and the show‘s finalists will be featured each week in Ford music videos, airing Thursday nights. This content, along with candid ‘making of‘ segments featuring the contestants, will also be available on www.americanidol.com. In addition, Ford will launch an all-new online promotion, offering fans an exclusive chance to win the ultimate show experience.


The show will continue to serve as a platform for a variety of Ford vehicles, including the all-new 2013 Ford Escape. Ford will award a brand-new vehicle to both the runner-up and winner.


For the 11th season, Coca-Cola is offering programmes that bring "families together to enjoy moments of happiness and fun". The show is the kickoff platform for the Coca-Cola Family Night program, which presents activities and recipes throughout January and February that encourage families to "make tonight a family night." They will also launch the new "Coca-Cola Music Cover Artwork" contest. Fans can develop their own special music cover graphics at www.mycokerewards.com/family and they could win a trip to attend the live American Idol finale. Coming back for a second year is the popular Perfect Harmony program that provides teens and young adults the opportunity to write a song with an award winning artist.


This collaboration will culminate in an incredible performance on the biggest stage in Hollywood during an American Idol broadcast. In addition, Coca-Cola will share exclusive behind-the-scenes content online at www.mycokerewards.com and www.americanidol.com, providing fans with an inside look at the contestant experience. Other activities designed to enhance the ‘American Idol‘ experience will be featured in a variety of retail outlets across the country.


AT&T returns this year to celebrate its 10th anniversary as the official wireless sponsor of American Idol. Once again, AT&T makes voting easier and more convenient for its customers through exclusive unlimited text-voting during the voting window after each show. Additionally, AT&T customers will benefit from unique access to their favourite Idol moments through popular mobile phone content, including Vote Number Reminder, Social Sharing of Votes and Idol Trivia.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Pursuite.jpg?itok=rXkZMDm4
Pursuite.com forays into furniture

MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/Digital.jpg?itok=LM0bBxXP
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/voda.jpg?itok=llTNSmks
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/smart.jpg?itok=5qxiMtZr
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/rs.jpg?itok=cJF-fG9v
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories