MAM

Fox unveils sponsors for 11th season of 'American Idol'

MUMBAI: US broadcaster Fox, 19 Entertainment and FremantleMedia have announced that Ford, Coca-Cola and AT&T will return as the official sponsors for the 11th season of the music-based reality show ‘American Idol‘.


As a leading partner since the show‘s debut in 2002, Ford has returned as the official automotive sponsor. Once again, Ford vehicles and the show‘s finalists will be featured each week in Ford music videos, airing Thursday nights. This content, along with candid ‘making of‘ segments featuring the contestants, will also be available on www.americanidol.com. In addition, Ford will launch an all-new online promotion, offering fans an exclusive chance to win the ultimate show experience.


The show will continue to serve as a platform for a variety of Ford vehicles, including the all-new 2013 Ford Escape. Ford will award a brand-new vehicle to both the runner-up and winner.


For the 11th season, Coca-Cola is offering programmes that bring "families together to enjoy moments of happiness and fun". The show is the kickoff platform for the Coca-Cola Family Night program, which presents activities and recipes throughout January and February that encourage families to "make tonight a family night." They will also launch the new "Coca-Cola Music Cover Artwork" contest. Fans can develop their own special music cover graphics at www.mycokerewards.com/family and they could win a trip to attend the live American Idol finale. Coming back for a second year is the popular Perfect Harmony program that provides teens and young adults the opportunity to write a song with an award winning artist.


This collaboration will culminate in an incredible performance on the biggest stage in Hollywood during an American Idol broadcast. In addition, Coca-Cola will share exclusive behind-the-scenes content online at www.mycokerewards.com and www.americanidol.com, providing fans with an inside look at the contestant experience. Other activities designed to enhance the ‘American Idol‘ experience will be featured in a variety of retail outlets across the country.


AT&T returns this year to celebrate its 10th anniversary as the official wireless sponsor of American Idol. Once again, AT&T makes voting easier and more convenient for its customers through exclusive unlimited text-voting during the voting window after each show. Additionally, AT&T customers will benefit from unique access to their favourite Idol moments through popular mobile phone content, including Vote Number Reminder, Social Sharing of Votes and Idol Trivia.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Posterscope-800x800.jpg?itok=oWCkFE8D
Posterscope shines at Global Marketing Awards

MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has bagged the title of ‘Outdoor Agency of the Year’ at the Global Marketing Excellence Awards. With more than 30 awards in its kitty, this year has surely been a remarkable one for Posterscope India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Julie-Woods-Moss800x800.jpg?itok=e6xxWQVk
Tata Communications celebrates 'spirit of India'

MUMBAI: Tata Communications, a leading provider of A New World of Communications™, today announced the launch of a major multi-channel brand campaign in India. Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Narendra-Modi.jpg?itok=hokfV4rW
Demonetisation: Paytm & SBI most talked about on Twitter and Insta

MUMBAI: It’s been close to a month since PM Narendra Modi announced the demonetisation of higher currency notes and the buzz around the topic hasn’t receded still. After all, several sections of the market remain affected by the scarcity of liquidity in the economy.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Titan-Eyeplus_0.jpg?itok=rtSSumiB
'Live The New' Titan Eyeplus

MUMBAI: Titan Eyeplus has launched their latest marketing campaign featuring an array of specialized prescription lenses from the Titan portfolio - specifically designed to meet the lifestyle needs of varied consumer groups.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/harshik-800x800.jpg?itok=EcZrcw78
'Make Love Not Scars', advocates Ogilvy

Building on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid-attack survivors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/abhik-800x800_0.jpg?itok=cgbiWP3H
Ogilvy to creatively project Dominar's supremacy

Ogilvy India won the prestigious business of this new brand Bajaj Auto’s Dominar 400 after a rigorous pitch process lasting over two months.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/gautam-800x800.jpg?itok=X1eVVuJA
Rentomojo hires Dentsu Webchutney digital

In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo - founded by Geetansh Bamania - has signed Dentsu Webchutney to shape its digital agenda.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/rajdeepak-das-800x800.jpg?itok=3RnxG_s1
Bajaj V launches Invincible Indians; for everyday heroes

Bajaj V's initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/gunjan-800x800.jpg?itok=lLrM1v_c
Taproot springs a design Myntra

Myntra, India's leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories