MAM

Fox Traveller integrates brand in 'Yeh Jawaani Hai Deewani'

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/09/Fox.jpg?itok=5szsVVOo

MUMBAI: Travel and lifestyle channel Fox Traveller has tied up with Dharma Productions‘ next offering ‘Yeh Jawaani Hai Deewani‘ for in movie promotion. The film stars Ranbir Kapoor, Deepika Padukone, Kalki Kochelin and Aditya Roy Kapur.

Releasing on 31 May, the movie will see Kapoor playing a charming travel buff Bunny, who is a Fox Traveller videographer. Bunny is a dreamer, a wanderer who has a hunger for travel and exploring the world. His character resonates with what Fox Traveller stands for. He revels in randomness- unplanned trips, unprepared quests and unexpected twists making his journey fun!

As a part of this association, the Fox Traveller crew travelled with the ‘Yeh Jawaani Hai Deewani‘ team to destinations like Manali, Mumbai, Udaipur and Paris to capture the filming moments of the movie.

The broadcaster has also launched a social media initiative on Facebook. In this contest, Bunny invites viewers and fans to share their fun/spontaneous/crazy/memorable travel stories. He will then select the best travel stories, which will be showcased on FOX Traveller.

Fox International Channels VP marketing Debarpita Banerjee said, "Yeh Jawaani Hai Deewani celebrates the values Fox Traveller embodies: a fun journey that celebrates the mundane, where friends sit back and enjoy what life has to offer. Our association with Dharma Productions was a natural progression as we saw synergies in our content and what we epitomise- Life‘s ordinary moments that are memorable. Ranbir Kapoor plays Bunny who is a FOX Traveller videographer bitten by the travel bug who rejoices every moment of his life".

Kapoor said, "My character Bunny is someone every traveller desires to be. He is carefree, has a passion for adventure and wants to capture every moment of his journey. The association with Fox Traveller has been great- their team travelled with us and we bonded as travel enthusiasts."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/qatar.jpg?itok=rzs0Cjxw
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/Niine-period.jpg?itok=_Lihx2B4
Niine launches period tracker app in Hindi, English

Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/ipsos.jpg?itok=AxDkIzZx
Food Habits of Indians: Ipsos Study 74% Indians are content with their current body weight; 63% Indians are willing to eat a plant based substitute for meat The study busts myths about Indians

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/kanta.jpg?itok=QLnHVlZY
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/blender.jpg?itok=B1_TuSiS
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/MS_Dhoni-Orient_Electric.jpg?itok=3itdCHDp
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/Bradley_Cooper-Sonam_Kapoor.jpg?itok=tf-uqFSP
IWC celebrates new Pilot's watches launch in Geneva

IWC Schaffhausen celebrated the launch of its new Pilot’s Watches with an exclusive gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests had the chance to admire a true icon of British aviation – the Spitfire – and ring in the year of Pilot’s Watches...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/iamge.jpg?itok=mD17Fb_t
Rohitash Srivastava named Planning Head, Ogilvy North

Ogilvy Gurugram has appointed Rohitash Srivastava as the head of its planning unit.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/dentsu.jpg?itok=RLg33FCT
Dentsu Impact launches new campaign for Mobiistar

Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the launch campaign for Mobiistar X1 Notch.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories