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Fox restructures marketing team

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MUMBAI: US broadcaster Fox has announced a restructuring of the network‘s marketing and communications functions to increase collaboration and creativity between departments and streamline the group‘s day-to-day decision-making processes.

Beginning immediately, the following executive vice presidents and newly-formed teams will report to Fox president of marketing and communications Joe Earley Earley.

Laurel Bernard has been promoted to executive VP marketing. In addition to her current oversight of the network‘s national media, on-air planning and national promotions teams, Bernard will also lead Fox‘s affiliate marketing and multi-platform distribution marketing efforts. 

As part of this new team structure, Michelle Garry has been elevated to senior VP, multi-platform distribution marketing and will join senior VP of affiliate marketing Nick Belperio, VP of national media Emily King and VP of on-air planning Shawn Mills as Bernard‘s senior lieutenants.

Brian Dollenmayer has been promoted to executive VP of on-air promotions and marketing operations. He will be responsible for the creative vision and operations behind all the on-air and radio promotional campaigns that support Fox‘s new and returning series. Senior VP of on-air promotion operations Steven Weinheimer will report to Dollenmayer.

Shannon Ryan has been promoted to executive VP of marketing and communications. In this role, she will drive the network‘s earned media strategy and grassroots marketing efforts, and will oversee Fox‘s publicity and corporate communications and creative services teams.

Reporting to Ryan, George Oswald has been elevated to executive VP, creative services group and executive producer, special projects and Jason Clark has been promoted to senior VP of Publicity and Corporate Communications. In addition, Tomiko Iwata, who reports to Oswald, has been promoted to senior VP, Creative Services Group.

Earley said, "At Fox we have an incredible team of talented executives who design and implement some of television‘s most effective campaigns. Shannon, Laurel and Brian have been invaluable leaders on both the creative and strategic fronts. In addition to recognizing their accomplishments, these promotions, along with those of George, Jason, Michelle and Tomiko, create a new structure which increases collaboration and innovation."

Senior VP of talent relations Missy Halperin; senior VP of design Tom Morrissey and senior VP of Special Ops Dean Norris will continue to report to Earley and manage their respective teams.

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