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Fox International Network looks for additional creative partner in India

MUMBAI: Fox International Network is searching for an additional creative partner in India even as it has had an active expansion spell with seven new channels added to its Indian basket.


While the new creative agency will serve the brands solely in India, TapRoot India, the network‘s creative partner in key Asian markets, will continue to provide strategic and creative expertise to the Fox Network channels at Asia level.
 
Since National Geographic and Fox History and Entertainment keep being the prime focus in the Indian basket, moving forward in the year 2011 the network will focus highly on additional initiatives from these two channels to keep up the momentum in India.


In order to support these plans, the need for an additional creative agency has been felt. 
 
Says Fox International Channels India VP - marketing and communication Debarpita Banerjee, "Our association with TapRoot has enabled us to execute innovative and effective campaigns for our channels, with a few more Promax awards added to our list. As we gear up for 2011, while we have Taproot on board for other Asian markets, we are looking at adding a new creative partner to focus completely on the extended channel functions in the Indian market."
 
Taproot India founder member Agnello Dias says, "National Geographic channel continues to be one of our brands that provides opportunity for interesting work. Going forward in 2011, we will focus on challenges and effort priorities in the Asian Market, and continue to add value to the brand and support its growth objectives."

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