Fountainhead Digital MKTG launches experiential tech labs

Fountainhead Digital MKTG launches experiential tech labs

balesh

MUMBAI: Fountainhead Digital MKTG, the digital and experiential innovation division of Dentsu Aegis Network agency Fountainhead MKTG, has launched The Texperiential Labs.

The Texperiential Labs feature the latest technologies across virtual, augmented and mixed reality, robotics, multi-platform user experience design, web and mobile technology experiences, social experiential applications, Internet of Things and experiential analytics.

The Labs will have a unique, cutting-edge ambassador - Pepper, the humanoid robot from Softbank Robotics. By communicating through the most intuitive interface we know: voice, touch and emotions, Pepper is uniquely positioned to enrich customer experience and transform the interface you use to interact with them. With very fluid mobility coupled with advanced cloud-based Artificial Intelligence, Pepper evolves with you and your needs - customising experiences, conducting interactive demonstrations, connecting with your CRM or sales tools and so much more. Fountainhead Digital MKTG is contributing to Pepper’s development through multiple creative applications, customising them for complete customer delight. With emotions at the heart of the robot, it will be soon be seen as a primary element at retail outlets, hospitality, financial services, brand experiences, corporate engagement events and many other customer experience touchpoints.

The Texperiential Labs will be located in Fountainhead MKTG's facilities and be headed by Balesh Bhatt, Vice President - Technology. It will also be a space for collaborative development and will be opened for the academic and student communities in future.