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Forty per cent DAVP ads for Hindi newspapers during 2011-12

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NEW DELHI: Around 40 per cent of the advertisements released during 2011-12 by the Directorate of Advertising and Visual Publicity (DAVP) were earmarked for Hindi newspapers.

This was despite the fact that ten states/union territories including the southern states and Odisha did not have a single Hindi daily newspaper.

The DAVP spent just over Rs 1.25 billion on Hindi newspapers and Rs 1.43 billion on English advertisements during 2011-12.

A total of Rs 595.635 million was spent on Hindi advertisements till 30 November during 2012-13, as against Rs 660.623 million on English language advertisements.

The expenditure on advertisements in 30 other languages and dialects during 2012-13 till 30 November varied between Rs 16,000 to Rs 73.696 million.

During 2011-12, this amount had varied between Rs 5,000 and Rs 156.64 million.

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