BANGALORE: Bangalore-based real estate developer Fortuna Projects (Fortuna) announced Bollywood actor and television host Jackie Shroff as brand ambassador for its Fortuna Center Park (FCP) project in Bangalore.

The actor was present at the event and confirmed that he has booked a flat at FCP.
 
The project consists of 252 apartments in North Bangalore which will bring in estimated revenue of Rs 1 billion for Fortuna. The realtor also announced that it plans to launch two other projects in Bangalore that will bring in revenues of an additional Rs 3 billion.
 
“We typically spend around 1 per cent of the turnover towards brand building and marketing for each project,” revealed Fortuna director S V Rajesh Kumar. “This is mainly on outdoor and print, but are now planning some TVC slots on certain news channels such as Times Now and NDTV for FCP,” added Kumar.
 
Axis Advertising handles the creative and media buying duties for Fortuna.