Ford India launches Endeavour variant

BANGALORE: Ford India has launched a new variant of its premium Sports Utility Vehicle (SUV), the Ford Endeavour 3.0 litre 4x2 Automatic (AT) in Bangalore. A six-week print and on-line campaign created by JWT for the new product will commence starting 15 September across the country.
“Building on the strong Endeavour sales so far this year, and the overwhelming response to the automatic transmission launched last year, we are confident that the new variant will be a popular and well received addition to our product line-up,” said Ford India president and managing director Michael Boneham.
“We will come out with a television campaign shortly and a planning to spend a few tens of millions to push this product, which is a premium segment SUV,” added Boneham.
Ford India forecasts the Indian automobile market to grow to 5 million units by 2015 and to 9 million units by 2020. Taking this into account, Ford India plans to introduce 8 new products into the Indian market by 2015.
Mindshare handles the media buying duties for Ford India.

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