FMCGs were top TV advertisers in week 9

BENGALURU: 10 FMCG players were top television advertisers in week 9 of 2017 (Saturday, 25 February to Friday, March 3, 2017) Top 10 Advertisers *Across Genre : All India (U+R) : 2+ Individuals as per . Broadcast Audience Research Council (BARC) data. FMCG major Hindustan Lever Limited (Lever) was the top advertiser with 1,25,370 television ad insertions or spots during the week under consideration.

In terms of brands, six FMCG brands, one each from politics, mobile banking, mobile apps and jewellery genres were advertised on television the most in week 9 of 2017 as per BARC data for Top 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

This paper must be read with a caveat: It deals only with the players present in BARC’s top 10 lists of advertisers and brandsper week. The sums/percentages of other advertisers/brands other than those indicated in BARC’s top 10 lists of have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher.

During the first 8 weeks of 2017, 17 advertisers (a maximum possible of 80 for 8 weeks) were present in the top 10 list of advertisers and 42 brands (a maximum possible of 80 for 8 weeks) were present in the list at least once during the 8 weeks. In week 9, one new advertiser–Coca Cola India Limited was added to the top 10 advertisers list to take the count to of top TV advertisers in weeks 1 to 9 of 2017 to 18 advertisers. Also, one new brand – Pears entered the top 10 brands in terms of TV ad spots list in week 9 to take the total number of most advertised brands in the first nine weeks of 2017to 43.


Though the Bharatiya Janata Party (BJP) dropped to the third position in week 9 in terms of television ad insertions of brands in a week in week 9 with 7,920 spots, overall, it topped the list during the first nine weeks of 2017 with 71,450 insertions.

Mobile Banking brand Airtel Payments Bank was the most advertised brand on television in week 9 of 2017 with 10,673 insertions, followed by FMCG Oral care brand Close Up Ever Fresh with 8,430 insertions in week 9. As mentioned above, the BJP was the third most advertised brand in week 9. Please refer to the charts below for the top 10 brands in week 9 of 2017. Three brands entered top 10 brands list in week 9 as compared to week 8 – They were – GoodKnight Active Plus, Pears and Dr Ortho Oil & Capsule. The brands that exited the list from week 8 were Jio Fi, Vivo V5 Plus and Dettol Liquid Soap. Among the 43 brands in the lists over 9 weeks’ Surf Excel Easy Wash was present in 6 lists in the first nine weeks of 2017, including week 9. In terms of frequency, the BJP was next with a presence in 5 weeks of the nine during the first nine weeks of 2017.


Latest Reads
Indigo Nation awards digital mandate to Social Kinnect

MUMBAI: To build a stronger brand connect with the younger generation, and to seamlessly bridge the gap between online and offline audiences, Indigo Nation has awarded Social Kinnect the duties to manage its digital mandate.

MAM Media and Advertising Account
Flipkart, Hotstar announce new ad platform ‘Shopper Audience Network’

Flipkart and Hotstar recently announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.

MAM Marketing Brands
Ananda Dairy launches awareness campaign for packed paneer

Ananda, one of the leading dairy products manufacturing company, recently launched its new awareness campaign to educate customers about the benefits of consuming a packed paneer v/s loose paneer.

MAM Marketing MAM
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories