Flying Cursor wins Bisleri's social media biz

Flying Cursor wins Bisleri's social media biz

MUMBAI: Mumbai-based digital creative agency Flying Cursor has won the social media mandate of Bisleri.

The incumbent agency on the account was Digital Beehive.

The mandate is to use social media platforms to create personal connections with fans of Bisleri and also make existing connections stronger.

There wasn‘t any formal pitch that took place.

Flying Cursor founder Parag Gandhi said, "Bisleri was looking for a social media agency. So we met up and they liked how we were approaching the brand on social media, and the personality we wanted to give it. We realised we were on the same page in regard to creating` a connect with our digital audience."

"The brand is synonymous with water. And as we all know water is the most basic yet most powerful element in our lives, which is probably why it has moved poets, film makers, writers, photographers. This will help us own lots of content, as well as use Bisleri to create a platform for creativity, art, culture and travel," he added.

The agency has also worked for Pritish Nandy Communications, Zicom, CFSI, and has handled projects for clients like Future Brands, Matsya and Childrens Film Society of India.