Floriana Group is Rajasthan Royals team sponsor

MUMBAI: Indian Premier League (IPL) franchise Rajasthan Royals today launched their team‘s new jersey and welcomed Floriana Group as team sponsor and HDFC Life as the principal associate team sponsor for IPL4.

Rajasthan Royals CMO Raghu Iyer said that the deal with Floriana is for one year, with an option to renew.

With this, the franchise takes the number of sponsors and partners to 17.


As had been reported earlier by, the franchise is targetting revenue growth of 25 per cent.

Designed by Puma, which is the franchises‘ official kitting partner, this year‘s jersey is the lightest among the ones used in all the past three IPL seasons. Made with Polyester and lightweight mesh back, the jerseys are made to give high breathability in soaring temperatures. With uniquely styled names and numbers inscribed in Dazzel gold, the royal blue jerseys have cut and sew panels with Dazzel inserts.

"We are proud that a company (Floriana) that has not been present in this sport, has chosen us as a platform." Kundra said, "We are eagerly looking forward to the season ahead and would like to welcome Floriana Group and HDFC life on board with us." 


Shilpa Shetty Kundra, a co-owner of the franchise, unveiled the jersey and presented it to the sponsors Floriana chairman Sanjay Jain and HDFC life executive VP and marketing head and direct sales Sanjay Tripathi.

Tripathi said, "The fact that we are joining hands with Rajasthan Royals for the third consecutive year provides enough evidence of our trust in the franchise. This year we will be seen in our new logo on the back of every RR player. Our association with Rajasthan Royals is aimed at bringing to the fore our common values - self respect or living life with head held high." 


Rajasthan Royals will play their first IPL match on 9 April in Hyderabad and the first home game in Jaipur on 12 April against Delhi Daredevils.


Latest Reads
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands
Dale Vaz joins Swiggy as head of engineering and data sciences

MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy’s next generation AI-driven...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories