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Flipkart.com launches new ad campaign

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MUMBAI: Indian e-commerce company Flipkart.com has launched a new marketing campaign with the tagline- ?shopping ka naya address?.

Created by Happy Creative Services, the campaign aims to take online shopping to a wider audience, beyond metros. The campaign focuses on driving home some of the advantages of shopping on Flipkart like guarantee of original products, cash-on-delivery and the 30 day replacement policy.

Flipkart has chosen the IPL as the launch vehicle of the campaign.

Flipkart VP-marketing Ravi Vora said, "So far we were addressing a target group that had already shopped online and was aware of its nuances. Now, to further expand the consumer base, we are going to an audience that hasn?t experienced online shopping at all. The objective here is to build basic awareness about online shopping, apart from reinforcing the benefit of trust and reliability."

Happy Creative Services CEO Kartik Iyer added, "It?s always a challenge to do a follow up to a campaign that?s been loved and spoken about. I think we have managed to do that pretty well taking the experience to a new level without diluting the message or alienating the new-to-ecommerce audience."

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