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Flipkart re-launches fashionable ads with kids

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MUMBAI: Online fashion portal Flipkart has released its latest all-rounder campaign on making trendy fashion accessible and affordable. It will last for 10 weeks and connect with customers on all touch points like television, YouTube and social media.  

The ad series reiterates Flipkart as the preferred destination for any kind of shopper, from celebrity fashion lovers or brand enthusiasts or exclusive fashion lovers or the fashionistas who hate repeating their clothes or even the divas who love especially curated looks.

As an extension to the campaign, ‘Be trendy. Always’ launched earlier this year, the latest campaign also features the Flipkart kids. The kids have made a memorable impact on the shoppers’ minds and have always succeeded in convincing consumers that shopping with Flipkart is always worthwhile.  

Flipkart head of marketing Shoumyan Biswas says, “On the back of deep consumer research, we understood that every fashion shopper has a different method to get what they want from fashion. Being relevant to every kind of fashion shopper, Flipkart can be the best place for everyone to look their best. Our new campaign is centred around this insight and brings alive different fashion shopper archetypes in a fun and interesting manner.”

The campaign that went live on 26 December also includes a video series with Rohan Joshi (leading stand-up comedian) that will help fashion forward men discover what's best for specific looks and tips on how to style and dress themselves. The campaign will also feature a game on YouTube where celebrities will be challenged to put together certain looks under themes by shopping on Flipkart. The series will be followed by Weekly Hues where fashion shoppers will be given tips on how to shop a look based on a theme like size, or trend or colour or occasion very much in line with the shopping experience offered on the platform itself.

Additionally, Flipkart has partnered with fashion magazine GQ, to showcase how to get trendy like your favourite celebrity by shopping on Flipkart.

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