MAM

Finest Belgian Chocolate Brand, Callebaut® announces the second edition of their Pan-India competition - Callebaut® Patissier of the Year

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/27/ebaut.jpg?itok=7hrSnGmR

MUMBAI: Extending its legacy in India, the finest Belgian chocolate brand Callebaut® has announced its search for India’s Callebaut® Patissier of the Year (CPY). CPY 2019 will start with a nationwide hunt for India’s best gourmet pastry chef via a boot camp series across Delhi, Mumbai and Bangalore, in April 2019, followed by a grand finale in May 2019, in Mumbai.

Having celebrated talent such as Chef Alisha Faleiro at CPY’s first edition in 2017, the 2019 edition will push the creative quest for the ‘Future of Chocolate’, beyond all known boundaries thus far. This year’s theme will challenge contestants to create new flavour sensations and design new forms of desserts, pastries and confectionery, keeping in mind futuristic tastes, textures, innovation in application and presentation. 

“Callebaut® Patissier of the year is a platform we’ve created to showcase the best pastry talents in India, making it a coveted title to win for the professional chefs to become national champions. After the successful first edition in 2017, we’re back with this year’s competition with much more interesting theme, raising the bar to exemplify professionalism and creativity. The erstwhile edition was solely dedicated to the art of chocolate celebrating Indian heritage, this year the theme of the competition is “future of chocolate”, in a world of constant change and technology being pivotal to these dynamics the realm of virtual world is merging with the real world. We expect to see chefs bring in their interpretations of this into creativity that will take chocolate to the next level!”, says Deepa Dsouza, Director – Gourmet Sales, Barry Callebaut India & Sub-continents.

The selection process requires interested chefs who have minimum three years of experience in a reputed Academy, Bakery Chain or Hotel to submit their applications with a portfolio of images of creations and/or sketches outlining their previous work experience on cpy_2019@barry-callebaut.com by March end. Thirty entries will be selected by a top end jury of celebrated chefs such as Chef Seung Yun Lee (Head - Chocolate Academy, Singapore), Chef Sarah Todd (Masterchef Australia Contestant Season 6), Chef Vinesh Johny (Co-founder and Executive Pastry Chef of Lavonne Academy of Baking Science & Pastry Arts, India), Chef Avijit Ghosh (Corporate Pastry Chef, Hotel LeelaVenture Ltd.) and Chef Minette (Head of Chocolate Academy – South Africa).

Following the portfolio review, a chosen few will move on to compete in ‘chocolate task’ boot camps across Mumbai (at the Callebaut Chocolate Academy), Delhi (at Academy of Pastry Arts, India) and Bangalore (at Lavonne Academy) on April 5th, 7th and 14th respectively.

Two out of ten participants from each city will be selected for the finale on May 3rd and 4th in Mumbai, where each chef will be put through rigorous tasks to create Cake of the day-Entremets, Moulded praline/Bonbons, Chocolate bars, a Chocolate display and a final mystery challenge, all themed across expressing what they feel will be the ‘Future of Chocolate’ in India.

Three promising chefs will be crowned the CPY 2019 winners and will stand to win all expense paid educational trips to learn from world renowned experts at Chocolate Academy™ center Wieze Chocolate Academy™ center Singapore and a master class with an international chef at the Chocolate Academy™ center Mumbai respectively.

CPY 2019 will give Indian patissiers the perfect opportunity to glean techniques from some of the best chocolatiers and pastry chefs in the world. It is all about diving deeper into the world of chocolate and developing an increased capacity to enjoy the finest chocolates available. Chocolate Academy™ centers are venues for the exchange of technical skills, dialogue and the sharing of love for all aspects related to chocolate. Whether you’re a pastry chef, professional cook or simply a chocoholic, really, who couldn’t use this kind of training?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/venugopal.jpg?itok=OFxzxZnV
1-IndiaFamilyMart appoints new COO Venugopal Konchada

MUMBAI: Continuing with its goal to provide an outstanding retail experience to the people in tier-2, 3 & 4 cities, 1-IndiaFamilyMart, a leading value retail chain owned by Nysaa Retail Private Limited has recently roped in retail industry veteran Venugopal Konchada as Chief Operational Officer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/budwiser.jpg?itok=8KrF__NR
Budweiser Experiences announces multi-year global sponsorship with the Premier League and LaLiga

MUMBAI: Budweiser Experiences today announced multi-year partnerships with two of the top international football leagues, the Premier League and LaLiga. As a long-time partner of the FIFA World Cup™ and supporter of football leagues and several national teams worldwide, Budweiser Experiences is...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/kelly.jpg?itok=sjVJwtKH
Group M global CEO Kelly Clark Steps down

MUMBAI: As reported by The Drum, Group M global chief executive officer Kelly Clark has resigned from his post after serving it for three years. He, reportedly, will be replaced by current Group M agency Essence chief executive officer Christian Juhl. The agency is still finding a replacement for...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/miss.jpg?itok=nqVNk7om
One year and 25,000 members later, Malini’s Girl Tribe introduces a new logo and makes way for a bigger, more engaged community

MUMBAI: A year ago, Malini Agarwal, Founder and Creative Director MissMalini Entertainment created a community on Facebook called Malini’s Girl Tribe—an inclusive space for women everywhere. Here, women uplift other women, have real conversations about life, love, work and more. As time passed,...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/cyclesw.jpg?itok=A_PLhXCc
Go biking the Shiva Style as Viacom18 Consumer Products launches an all-new range of Shiva Cycles

MUMBAI: Scorching heat, incessant rains, chilling winters, nothing can deter a child’s excitement to go outdoors and pedal through the streets. As a favourite pastime and a significant routine for toddlers, tweenies, and teens, cycling defines the essence of one’s childhood. Keeping up with the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/rakshita.jpg?itok=FZugce8b
Bobble AI on-boards Dr Rakshita Shharma as VP Human Capital

MUMBAI: Bobble AI, a leading tech startup, that is empowering the Next Billion Indians by making their communication personalized, expressive and smarter, welcomes Dr Rakshita Shharma on board as their Vice President, Human Capital. This move comes as a part of Bobble AI's efforts to continue to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/sonymax.jpg?itok=z8a6pNP3
Sony MAX kicks off celebrations for landmark 20 years of entertaining movie lovers

Sony MAX, India’s leading premiere Hindi movie channel from Sony Pictures Networks India (SPN), has created a benchmark by becoming the only channel across genres, to sustain a long-standing leadership stint for 148 weeks in a row.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/kpop.jpg?itok=yKhea5fy
K-POP Finally in India to Thrill Millennials

MUMBAI: One Take Media Co. (OTMC) is happy to announce their new content offering - K POP. They have more than 700+ songs in its library and approx. 60 episodes of K POP Music series. And OTMC is keen to expand their library even further

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/23/lavin.jpg?itok=tr-uNf9b
Chimp&z Inc retains the spartan poker’s digital mandate third year in a row

MUMBAI: Chimp&z Worldwide LLP announces its retainer hat-trick by one of the leading online poker gaming portals in India, SpartanPoker.Com! As per the new mandate, the Mumbai office of Chimp&z Inc will continue their digital and content duties for the brand and will also be working on the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories