MUMBAI: Kirtilal Kalidas Jewellers has awarded its creative and media duties to Chennai-based Fifth Estate Communications.
 
The account size is pegged at Rs 50 million.
 
While Grey Bangalore was the incumbent agency for the retail stores creative duties, Mindshare Chennai was handling the store‘s media duties.
 
Fifth Estate managing director Ganesh Baliga says, "We will be using multiple mediums to promote the brand. In addition to getting into television, we would be looking into getting into print in particular lifestyle magazines and direct to home marketing."