MAM

Fifa Women’s World Cup sets new TV viewing records

MUMBAI: Soccer’s governing body Fifa has announced that the Women’s World Cup Germany 2011 has set a new benchmark for the sport after viewers around the world tuned in en masse and smashed several TV audience records along the way.


This was particularly notable in the host nation Germany, the defending champions twice over, as well as in the countries of the two finalists, the USA and Japan.


The four games featuring the German team all gained average audiences of more than 14 million, with their final three matches attracting averages of over 16 million viewers nationwide – by far the highest audiences on record for Fifa Women’s World Cup matches in Germany.


An average audience of over 17 million people watched Germany bow out to Japan, representing nearly a quarter of the German population.


To put these figures into context, an average German audience of 15.5 million watched the recent Klitschko v. Haye World Championship boxing match in Hamburg, Germany, and an average of 14.8 million watched Germany v. Serbia at the 2010 Fifa World Cup South Africa.
 
The German audiences for the Fifa Women’s World Cup are also the highest audiences for any sporting programme in the market since the final in 2010.


Fifa TV director Niclas Ericson said, “These are solid figures on their own, but when you put them into context with other major sports events they emphatically underline that the FIFA Women’s World Cup was an exceptionally popular spectacle for TV viewers.”


In the US, an average audience of over 14.1 million watched the final between the US and Japan.


ESPN delivered the large majority of the audience, reporting an average of close to 13.5 million and a peak audience during the penalty shoot-out of over 21.1 million. This is ESPN’s highest-ever audience for a football match and ranks as the second-highest audience for a daytime telecast in US cable history (behind the 2011 Rose Bowl). These audiences were also over three times higher than the US average audience for the final round of golf’s Open Championship on Sunday, as well as nearly 10 per cent higher than the audience for baseball’s All Star Game last week.


Newly crowned world champions Japan also achieved record audiences at home for the final despite the match airing in the early hours of Monday morning. An average audience of 10.4 million watched Japan beat the USA, while a peak audience of over 15 million witnessed the penalty shoot-out. This audience is more than three times higher than the previous record for a women’s football match in Japan set by the semi-final last week, and it is more than 50 per cent higher than the audience in Japan for the final of the 2010 Fifa World Cup South Africa. This also compares favourably to Japanese audiences for other major sporting events, including The Masters golf tournament.


In France, a record audience was set for the France v. USA match, with an average audience of over 2.3 million tuning in. This is more than double the previous record for a women’s football match in the market, which had been set for the France v. England quarter-final earlier in the tournament. The audience in France peaked at nearly 3.3 million towards the end of the France v. USA match.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/pretty.jpg?itok=k3d6mOBR
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/brain.jpg?itok=kT6QQo-H
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/PAISABAZAAR.jpg?itok=F6V0tnEn
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Blackberrys-AW_0.jpg?itok=0mzgSZY0
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Anushka-sharma.jpg?itok=x423bbje
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/grnnnply.jpg?itok=r7doZ2jY
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories