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Fiat hands over creative duties to Saints & Warriors

MUMBAI: The automotive company, Fiat Motors (joint venture between Tata Motors and Fiat Group Automobiles), has appointed Saints & warriors as its creative agency following a multi-agency pitch.


The account size is estimated to be Rs 600 million.


The incumbent agency was Bates India.
 
Confirming the development Saints & Warriors branch head Mumbai Sartaj Jaffri said, "We are pleased to have won the account of giant in automobile worldwide, Fiat Motors".


The pitch went on for three months and other agencies that participated were EuroRSCG, Bates, Leo Burnett and Wieden+Kennedy.

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