FedEx extends PGA Tour sponsorship by five years

MUMBAI: The PGA Tour and FedEx Corp. announced a five-year extension of the shipping giant‘s umbrella sponsorship of the FedExCup, effective 2013 through 2017.

The FedExCup, which fundamentally changed the PGA Tour structure by introducing a season-long competitive and promotional platform in 2007, will continue to offer $35 million in total bonus money to players based on their finish in the points standings, including $10 million to the winner.

Beginning in 2013, the four-tournament PGA Tour Playoffs for the FedExCup will be officially called the FedExCup Playoffs.

"Since its inception in 2007, the FedExCup has transformed the competitive landscape on the PGA Tour and significantly benefitted all of our stakeholders," said PGA Tour Commissioner Tim Finchem. It makes every FedExCup event more meaningful, adding substantial value to our tournaments, title sponsors and television partners. Most importantly, the FedExCup offers our fans more ways to engage in our sport and get excited about our players week in and week out."

FedEx has built advertising and promotional campaigns around its sponsorship of the FedExCup as well as creative activation surrounding the Playoffs. As part of the extension, FedEx will continue to advertise in PGA Tour telecasts and other media outlets and become further integrated into the PGA Tour‘s digital and global endeavors. FedEx also plans to continue its business-building initiatives at tournaments in key markets.

In addition to the FedExCup, longstanding involvement with FedEx and the PGA Tour dates back to 1986 when it became title sponsor of the FedEx St. Jude Classic. FedEx announced last May an extension of its tournament sponsorship through 2014.

FedEx expanded its involvement with the PGA Tour in 2002 by becoming an Official Marketing Partner and then added the FedExCup in 2007 with the original six-year agreement.

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