MUMBAI: February India, a Delhi based digital, design and advertising agency has won the creative duties of Ludhiana-based bicycle manufacturer Avon Cycles.

The incumbent agency on the account was a Delhi based Crayons Advertising.

February India business head and co-founder Gopal Krishnan said, "We did approach Avon cycles and got in touch with them a month back and we demonstrated what we can do for the brand and in terms of what they are today. So, hence we went with the brand and they really loved our idea of including the newer identity, and the newer campaign on which we are working."

"We are going to change the identity of the brand and we are also changing the entire game plans for them," added Krishnan.

Avon Cycles MD Onkar Singh Pahwa said , "We are going in with an expanded product line and our growing ambition in the fast changing world, we felt there was need for us to adopt stronger brand communication strategies and the present change is a step in that direction."

February India was begun last year by Nirmal Pulickal and Gopal Krishnan. February also handles different accounts which include Blossom, Kochhar cosmetics, Ameriprise financial, Canara, HSBC, OBC, Sleepwell, Mother Dairy, The Spice Global, Spice Mobility and Saket City Hospital.