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Fear Factor 3 debuts with a 6.9 TVR in HSM metros

MUMBAI: The third season of Fear Factor- Khataron Ke Khiladi on Colors has opened with a whopping 6.9 TVR within the three metros of the Hindi Speaking market.


As per Tam mid-week data, the 90-minute episode of KKKx3 on 6 September has surpassed every other reality show‘s debut episode ratings in 2010 in the metros.
 
The Priyanka Chopra hosted daredevil reality show, which got a mixed response from viewers, has clocked 6.9 TVR in HSM Metros (Delhi, Kolkata and Mumbai). Earlier, Zee TV’s DID l’il Master had opened to 6.7 TVR in the same demographic. Other shows in the top five are National Bingo Nights, Chak Dhoom Dhoom (both Colors) and Comedy Circus ka Jadoo (Sony Entertainment Television).








Source: TAM , 4+, HSM 3 Metros

 
Even among the three metros, it was the Delhi viewers who hooked on to the show the most notching 10.2 TVR (7.1 TVR for second season), followed by Mumbai (5.5 TVR, against 4.1 TVR in season two) and Kolkata (4.1 TVR, from 2.2 TVR in season two).

The launch episode of KKKx3 has seen a 47 per cent jump in ratings over the second season, hosted by Bollywood actor Akshay Kumar. The first and second seasons of the show had opened with 2.05 TVR and 4.68 TVR respectively.


Colors programming head Ashvini yardi said, "We are delighted that Fear Factor Khatron Ke Khiladi Tiguna has received the highest ever opening mid-week TVR of 6.9. This upswing clearly suggests that the audiences have appreciated the new format with 13 hunks and Priyanka Chopra. The viewers will be in for a treat as the next few episodes will be filled with cutting edge stunts and actions that have never been seen before." 
 
Meanwhile, Colors claims that the third season of the show, which has seen a change in format – from one male host and 13 ladies to one lady host and 13 male contestants – has also seen an increase in the reach and average time spent vis-?-vis.


KKKx3 debut episode reach was 20.9 per cent, up from a 16.7 per cent reach in the second season debut episode across the HSM metros. The viewers spent average time of 29.2 minutes on the Priyanka Chopra-hosted show as compared to 27.2 minutes spent on second season’s launch episode.
 
While the initial episode rating is the result of all the promotional and marketing push the channel gave for the show, the full first week rating on Wednesday, 15 September will give the clear verdict on the show.

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