FC Barcelona to connect with soccer fans in India via Nokia

MUMBAI: Nokia is the first brand in India to team up with Spanish soccer club FC Barcelona. The long term association with Barcelona is aimed at creating an engagement platform to bring Indian fans closer to football.

Nokia India also unveiled its new brand campaign for this association, ‘Tiki Taka with Nokia Lumia’, to broaden consumer engagement around club football.

Through this association, Nokia India and FC Barcelona will reach out to football enthusiasts through retail, on ground activation, television, digital and social media.

Nokia India Middle East and Africa (IMEA) senior VP D. Shivakumar said, “It is a matter of great pride to be associated with FC Barcelona, which is one of the finest success stories in the world of sports today. This association is particularly special for us as Nokia and FCB share similar beliefs and values. Nokia has always believed in connecting the youth with their passions. Today, football is gaining significant traction and the youth is following club football with a lot of enthusiasm. We believe that this association will bring fans closer to football and FC Barcelona like never before.”

The campaign is based on FC Barcelona’s famous style of play -- ‘Tiki Taka’. However, more than the style of play, the campaign embodies the philosophy of Tiki Taka - sharing, connecting people, being spontaneous and social.

The consumer campaign, unveiled jointly by Nokia India and FC Barcelona, will run for six months, enabling fans to constantly engage with the brands through a variety of touchpoints including digital, television, on ground activation and an exclusive mobile app on Nokia Lumia smartphones. The campaign will form a ‘dream team’ of 11 lucky consumers who will travel to Barcelona to meet the FC Barcelona players and watch the team play at the hallowed Camp Nou.

FC Barcelona CEO Antoni Rossich said, “Asia is a very important region for us. In particular, we are really happy to be in India as football has emerged as the second most popular sport here. FC Barcelona is confident that this association with Nokia India will create an excellent platform for the Indian youth to engage with us, and bring the club closer to its Indian fans.”

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