Fastrack creates roadblock on Zoom

MUMBAI: Bollywood and lifestyle channel Zoom is the latest beneficiary of the "roadblock" strategy that seems to have caught the fancy of advertisers in a downturn year.

Fastrack, the youth lifestyle brand that specialises in the manufacturing of watches, eye wear and accessories, will block for the entire day on 30 December the advertising space on Zoom.

"Fastrack will ocuppy roughly 12,000 seconds on the channel, including both advertising space as well as promos," Zoom Entertainment Network CEO Suresh Bala tells
As part of the tie-up, Fastrack‘s new campaign myEXbox, which is built around the brand‘s theme ‘Move On,‘ will be exclusively aired on the channel along with six other creatives.

To complete its loop, the Fastrack myEXbox campaign will step beyond television to invite people to record or upload their confessions on to get a chance to be the next such Fastrack ad on TV. 
Says Zoom business head Bala Iyengar, "Fastrack has a very strong connect with the modern youth today, and we are extremely sure that their new "Move On" collection and ad campaign will be appreciated and liked by the Zoom viewers. This is yet another innovation from Zoom to rise above the marketing clutter and do something innovative and unique."

Adds Fastrack marketing head Simeran Bhasin, “As a youth brand, we need to constantly innovate and experiment; with not only our communication but the way we use different media vehicles. The Roadblock on Zoom is another such attempt.”

The channel‘s media account is handled by Maxus.
Earlier in September, FMCG major Hindustan Unilever (HUL) blocked one complete day across all channels from the Star and Zee stables to consume the entire advertising airtime for that day.

Ads of 20 HUL brands ran across 10 channels of the Star network including Star Plus, Star One, Star Gold, Star Utsav, Star Movies, Star World, Channel [V], Star Jalsha, Star Pravah and Star Vijay on 17 September.

On 24 September, a similar exercise was repeated on the Zee network with HUL conducting a roadblock across 25 Zee channels.

HUL repeated the roadblock on the Star network channels on 29 October.

Latest Reads
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories