MUMBAI: Fast Trax has ben appointed as the official Food Licensee for the Commonwealth Games (CWG) 2010.
As a CWG partner, Fast Trax will be serving over 1.6 million meals to eager spectators, across 97 outlets in all the 12 stadiums.
Fast Trax will also be selling CWG tickets at their restaurants located all over the city, along with iconic CWG merchandise.
To facilitate the tickets and merchandise sale, Fast Trax is setting up tickets booth in high foot fall places like malls.
Fast Trax Food director Samar Qureshi says, "We are extremely proud to be the exclusive Food Licensee for the user pay category of the CWG 2010. To be chosen to execute such a vital aspect of India’s greatest sporting event, just goes to show trusted the Fast Trax brand is. We are confident that we will be able to serve some of the best, most delicious meals possible at prices affordable to everyone”.
The fast food chain will also be in charge of the catering for the entire Media Village at ITPO, offering a lounge bar and a 24-hour multi-cuisine food court comprising pan-Asian, continental, fast food and confectionaries.
Fast Trax will offer a special CWG Menu comprising burger combos, vegetarian and non-vegetarian wraps, various tikka rolls, curry boxes and sandwiches. “The variety of food being offered, makes sure that there’s something for local spectators, foreign visitors and children, alike,” adds Qureshi.
The signature ‘Play Meal’ has also been customised to include a fun Shera toy. Some of the merchandise being sold include Shera T-shirts, Shera toys, ‘magic cups’ with a secret surprise and a whole lot of mugs and sippers.
The company had done the catering for the Hero Honda FIH Hockey World Cup 2010 in March. Fast Trax will have CWG ticketing counters at each of their stores, to provide exact information regarding dates and timings and will have printing machines to issue tickets on the spot.
Qureshi adds, "We are putting 110 per cent into our preparations for the Games. Right from our attractive packaging, to our staff training of 1200 volunteers who have joined us. We will proudly provide speedy service and quality food, to lacs across all the venues, at very affordable prices.”
