MUMBAI: Online fashion and lifestyle store, fashionandyou.com has launched a range of Home décor products.

The brand‘s social duties is handled by its in-house marketing and creative team. Apart from this, Fashionandyou.com is also promoting in-discussion design and utility led products through google ad‘s and e-mailer marketing.

On the new launch Fashionandyou.com CEO Aasheesh Mediratta said, “Owning to increasing popularity, social media forums have been able to capture the emotional response of larger audience. It is about the emotional connect that the brand aims to establish with this large set of people. With ever changing consumer behaviour once you make the customer associate, interact and love the brand, you establish the long lasting connect. The same results to more visibility and business"

An official confirmed by stating, “As of now we are focusing on social interactions. But, in the future, we will surely have more buzz coming on social forums."