MUMBAI: Lifestyle and fashion e-tailer fashionandyou.com launched its first advertising campaign on social media, featuring Nargis Fakhri who is also a brand ambassador of the website.

The video is centered around the new age couple Nargis Fakhri (a shopaholic) and her husband Suspi Singh (rightly named after his suspicious character).

"Daisy (Nargis Fakhri) is hooked on to fashionandyou.com for bringing in a humungous variety of fashion and lifestyle products online. With over 15 new sales every day, 700+ brands and that too at up to 80 per cent off, her closet sees new entries almost every day. Suspi Singh on the other hand doubts the reason for increase in the number items in her wardrobe, and concludes that she is probably having an affair; with all the new additions being lavished upon her, by her secret lover."

The goal of the ad campaign is to highlight the offerings given by the website.

Fashionandyou.com CEO Aasheesh Mediratta said, "The digital medium today has reached a point wherein we can measure the response and the feedback from our customers through social media. We are extremely psyched about having a growing network of over two million fans on social media; therefore we took a different route for channelling our ad campaign through a unique medium rather opting for traditional media."

Fakhri said, "People today are extremely style conscious and often switch between several roles, from work to social events to family all in a span of a few hours… and we do it with élan. We‘ve evolved into a race that is brand and quality conscious while also expecting the best service and value for money. I believe I represent this consumer: I am style conscious, I choose to make a statement in the way I carry myself and I appreciate the best shopping experience. FashionAndYou is at the pinnacle of catering to this consumer. I‘m glad to be a part of a vision I believe in."