BANGALORE: Atlético Madrid’s star striker and Columbian international Radamel Falcao has signed a long term contract with international lifestyle brand Puma.

Falcao will feature prominently in Puma‘s global football communication as another top tier asset spearheading communication around the Puma v1.11 Speed boot.

Puma‘s senior head of global sports marketing Christian Voigt said, "Falcao is another fantastic addition to our player roster in football. He is such an exciting talent, the impact he has made in La Liga already speaks volumes for his ability and determination to succeed. He was the top scorer of the Europa League last season and is quickly establishing himself as one of the top strikers in the game. Puma has some big plans for Falcao in the coming months and years, which we‘re very much looking forward to working on."

Puma said the Puma v1.11 Speed Boot that Falcao will wear is amongst the lightest football boots the sports wear company has ever made.

Last month Argentina and Manchester City striker Sergio Aguero signed a lucrative sponsorship deal in English football by becoming the face of Puma in a contract worth ?5 million.