Facebook, Twitter get transparent about ads

Facebook, Twitter get transparent about ads

Facebook, Twitter get transparent about ads

Facebook, Twitter get transparent about ads

MUMBAI: Microblogging platform Twitter has made it easier for users to identify political campaign ads and know who paid for them.

According to Reuters, Twitter has launched a transparency centre to allow  users to view ads that have been put on Twitter, with greater transparency about US federal election campaign ads.

The tool follows Twitter’s recently launched political campaign ads policy and a similar move by Facebook which started a searchable archive of US political ads last month.

Additionally, Mark Zuckerberg-led Facebook has also announced that it would go even further by enabling users to see listings of all active ad campaigns, whether the advertiser is political in nature or not. Users can also view a log of name changes to a Facebook page.

Facebook also mentioned that the features should help people spot misuse of the platform. 

Twitter’s ads centre gives users access to details such as demographic targeting data for the ads from US political advertisers, along with billing information, ad spending, and impression data per tweet.

The transparency centre will include all advertisers on Twitter globally, but at this stage only US federal election campaign ads that fall under its new policy will be shown.

Following suit, Google has also pledged to launch a similar transparency centre for political ads on its services this summer.