MAM

Facebook in deal with Nielsen to weigh ad effectiveness

MUMBAI: Facebook is entering into a deal with media research giant Nielsen to measure the effectiveness of advertisements on the popular social network site.













Facebook, which has 300 million users, will conduct polls of the display ads it runs and provide that data to Nielsen. The research agency will then package this for advertisers.


The product, Nielsen Brand Lift, will help Facebook convince advertisers that display ads on the network work.


With expected revenue of $500 million in 2009, Facebook lags way behind Google and Yahoo. Search engine operators are able to display the effectiveness of ads, something which Facebook advertisers are unable to quantify.

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