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Fabulloso! appoints Bang in the Middle

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MUMBAI: Online apparel and lifestyle store Fabulloso.com has appointed Delhi-based independent agency Bang in the Middle as its communication partner.

Fabulloso.com founder Gaurav Taneja said, "Bang in the Middle understood our brand, consumer and displayed the right acumen to help us win in the market place. We believe e-com space in India has just started and there is tremendous potential to grow. We expect Bang in the Middle to partner us in our quest for growth and leadership."

Bang in the Middle managing partner Naresh Gupta said, "Fabulloso! Is a delightful brand to be associated with. With Fabulloso?s very different product offering and consumer proposition, we believe they will be the favored destination for the discerning shoppers. Our experience in digital marketing will help Fabulloso build momentum for its brand."

Bang in the Middle?s client list includes iYogi, Dulux Paints, Veen Waters, Vimal Fabrics, Knoxx Global and BigFlix.

Fabulloso! retails a selection of designer creations by established and emerging designers, including Abraham and Thakore Gaurav Gupta, Namrata Joshipura, Neeru Kumar, Play Clan, Rahul Reddy, Rajesh Pratap Singh, Rohan Arora, Rohit Gandhi and Rahul Khanna.

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