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Experian bags Café Coffee Day, Apnapaisa and Yepme

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MUMBAI: Permission-based email marketing platform Experian CheetahMail has expanded its portfolio of clients by signing up with Café Coffee Day, Apnapaisa and Yepme.com. The platform will partner with these brands to help them engage with their audiences through advanced email marketing strategies.

Experian Marketing Services head Naveen Bachwani said, "Experian CheetahMail is pleased to partner with Café Coffee Day, Apnapaisa and Yepme.com, to help improve the RoI on their digital marketing programs by deploying sophisticated Email Marketing strategies on the foundation of an industry-leading permission-based platform."

Café Coffee Day president K Ramakrishnan said, "CheetahMail is an email marketing platform that has helped us communicate effectively with our customers. With a robust reporting platform and hands-on help from the team, I‘m confident we will be able to tailor our communication much better."

Apnapaisa COO Hemang Desai said, "CheetahMail brings to ApnaPaisa a product that delivers great flexibility, combined with some of the best practices of contemporary email marketing. Today, subscriber engagement not only impacts performance but also future deliverability. Hence, working with a partner who can track and report up-to-the-minute metrics, as also advise you with real, implementable solutions to improve these metrics, is invaluable. We are delighted with our partnership with Cheetahmail."

Yepme Co-Founder, COO and CTO Sandeep Sharma said, "Experian is a very dynamic company and has put in efforts to understand our business. The solution is designed to better understand our customers and help in ROI improvement through targeted marketing. The team understands the challenges of our business model, and tries to provide help in operational aspects. I think Experian‘s greatest strength is their people - they are not just trying to sell you a product, but are also able to look beyond to forge a long-term partnership."

Café Coffee Day is a division of India‘s largest coffee conglomerate Amalgamated Bean Coffee Trading Company Ltd. ABCTCL is one of India‘s leading coffee exporters with clients across USA, Europe and Japan.

Apnapaisa.com is an online marketplace for comparing home loans, personal loans, car loans, business loans, credit cards and insurance products like life insurance and general insurance policies.

Yepme.com is a premier online shopping site in India that specializes in online retailing of Men‘s & Women‘s Garments and Accessories.

These new clients join an existing roster of brands such as Makemytrip, Lemon Tree Hotels and Flipkart.

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