MUMBAI: Expedia, the online travel company has announced the launch of its latest advertising campaign in India.

The TVC is visualised and conceptualised by Lowe Lintas.

The campaign is aimed at igniting the hunger for travel amongst its target. The campaign can be seen in all platforms like print, digital, radio and television mediums.

Expedia head marketing India Manmeet Ahluwalia said, "The campaign is designed keeping in mind the need for travel and the travel proposition offered by Expedia to consumers in India and globally. The purpose of this campaign is to convey the need to travel for people who often neglect it due to lack of time or not being able to book in advance and end up being the non-traveling population. With 18,000 amazing offers every day, unparalleled in the industry. Expedia ensures that you are never ‘the neighbor who never travels‘.