MUMBAI: Ashok Lalla, who had quit Mindshare as South Asia leader – digital in May 2012, is all set to join Infosys as the global head of digital marketing.

Lalla is joining the IT services company on 4 October. He will be based out of Bengaluru.

He told Indiantelevision.com, "Yes, I am joining Infosys. I will be in charge of the digital marketing of the company worldwide."

Lalla has close to 19 years experience in the industry and started his career in 1993 with Enterprise Nexus Communications (now Bates 141) as senior account executive.

After four years at the agency, he joined Taj Hotels Resorts and Palaces as advertising manager in 1997. Two years later, he moved to Times Multimedia where he worked as senior product manager for a year before moving back to Taj Hotels Resorts and Palaces in 2001 to take up the post of director internet marketing. He then moved to Euro RSCG as president – digital in 2009 before joining Mindshare in 2011.