MUMBAI: The Dharampal Satyapal (DS) group has appointed Everest Brand Solutions to handle the Catch Spices business following a pitch held in the month of October that saw participation from agencies like McCan Erickson, Publicis Capital, Contract and Percept H.
The agency‘s Delhi office shall handle the business. IBD India was the incumbent agency on the account.
Catch Spices business is part of the foods division of the DS Group and is over Rs 2.50 billion business and includes Catch Kitchen Spices and Catch Sprinklers. The brand is aiming for major growth and expansion in the business and was looking for a strategic and creative partner to help meet their goals.
Though the company did not disclose the size of the account, it said that the advertising budget is substantial.
DS Group food division associate business head O P Khanduja said, "Amongst the various agencies pitching for this account, the approach of Everest Brand Solutions was most balanced across all categories and they have been very enthusiastic about getting this account. We feel they will put in the necessary effort to come up with the required creative and strategic initiatives for generating the required impact for our brands in the market."
DS Group food division JGM marketing Archana Mukharji said, "Everest Brand Solutions came across as a young and energetic team and we felt that they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the spices industry. Hence we were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level."
Everest Brand Solutions president Dhunji S Wadia said, "We were given a very detailed and specific brief. This helped the team in terms addressing the issues and working on interesting creative solutions. We are delighted to be their partners among the number of agencies that participated in this pitch."
Everest Brand Solutions NCD Rahul Jauhari said, "The client team is clear, ambitious and highly motivated. We look forward to creating some exciting communication with them in the times to come."
