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Everest Brand Solutions wins Augere’s BWA account

MUMBAI: Everest Brand Solutions has won the strategic and creative duties for Augere’s broadband wireless services, being launched under the brand ‘Zoosh’ in India, following a multi agency pitch.


Everest will undertake an in-depth survey about the company’s services and will roll out its first 360 degree marketing campaign to launch Ziish within the next quarter.


Augere Wireless Broadband India CEO Mayur Tanna said, “Augere wants to develop Zoosh as a brand which the youth in India associate with as an enabler to fulfil their aspirations. The current broadband market in India is an extremely cluttered space with innumerable product offerings that often leaves the consumer confused. We at Augere are very passionate about Zoosh and wanted a partner who shares our passion and vision for a young and vibrant brand in India; Everest has demonstrated this passion and has created a strategy aligned with our vision.”


Everest Brand Solutions president Dhunji S Wadia added, “We were given a very detailed and specific brief. This helped the team in working on interesting creative solutions. This win marks a good beginning to the year 2012 for Everest.”


Everest Brand Solutions COO Naveen Saraswat said, “Working on the pitch was very challenging and interesting. The entire team is very excited about working on the launch of Zoosh. We look forward to building it into a strong brand in India.”


Augere Wireless Broadband India was awarded with BWA spectrum in Madhya Pradesh and Chhattisgarh circle under the auctions held last year. The company claims it will be one of the first to launch 4G (TD-LTE) wireless broadband services in India and globally.

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