Mumbai: Everest has won the strategic and creative duties for Pantaloons.

This is an additional account from the Aditya Birla Group for Everest that handles the More Retail business from the same group. There was no formal pitch process involved.

Talking about the brand, Everest president Dhunji Wadia said, “We are happy to increase our presence with the Aditya Birla Group. There is great joy when existing clients repose their faith in us with additional business. We are delighted to get an opportunity to work with Pantaloons. It’s a sharp and aspirational brand. Besides, it’s always a pleasure to work with a company whose business is also about creativity and fashion.”

Adding Everest NCD Rahul Jauhari said, “It's always a lot more fulfilling when an existing client gives you more business. We are delighted that the Aditya Birla Group has entrusted us with Pantaloons. We look forward to creating some visible magic with them.”

With a strong national presence in exclusive stores, Pantaloons houses over a 100 prestigious brands that have something fashionable for everyone.

Commenting on the appointment, Pantaloons Fashion Retail CEO Shital Mehta said, “Everest are a young and energetic team and they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the Multi Brand Retail industry. We were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”

Pantaloons Fashion Retail head (marketing & loyalty) Gaurav Chakravarty added, “We believe Everest will work with us as partners in building our brand equity. We welcome them on board and look forward to working on some great campaigns together.”