MUMBAI: Everest Brand Solutions has won the creative duties of Mumbai-based low-cost airline GoAir.
 
Industry sources have pegged the account at Rs 250 to 300 million.

GoAir marketing head Rahul Deans confirmed the development to Indiantelevision.com. 
 
According to sources close to the development, five agencies took part in the pitch. The other four agencies were Ogilvy & Mather’s Meridian, ideas@work, Law & Kenneth and McCann Worldgroup‘s Altitude.

The agency will take a 360-degree approach towards promoting the brand and taking it further.
 
This account will be the first win for Dhunji S. Wadia who was recently appointed as the president of the agency.

GoAir is wholly owned by the Mumbai-based Wadia Group, the majority owners of Bombay Dyeing and Britannia Industries.