MUMBAI: Everest has lapped up the creative duties of Ranbaxy Laboratories’ Volini portfolio.

The other seven agencies that participated in the pitch include DDB Mudra, Law & Kenneth and Saatchi & Saatchi.

Ranbaxy Laboratories Global Consumer Healthcare vice president Brijesh Kapil said, “Volini is the fastest growing OTC star brand expanding through extensions and is today a role model on how Rx to OTC switch should be done. On account of the expanding work, it was mandated that a fresh look at brand strategy be done to do justice to all the extensions planned for the category.”

Talking of the reasons that went into selecting Everest, Kapil said, “Amongst the pitching agencies, we chose Everest because it performed the best and could really deliver on leveraging Volini’s legacy and positioning to an appropriate differentiating extension.”

Commenting on the win, Everest Brand Solutions President Dhunji Wadia said, "We are delighted to be the agency of choice for Volini. Both client and agency share the same passion for the brand. We look forward to taking the brand to greater heights.”