Euro RSCG wins Rs 350 million Mitsubishi creative account

MUMBAI: Mitsubishi Motors has awarded its creative duties worth Rs 300-350 million to Euro RSCG India.

The account that was won following a multi agency pitch will be handled out of the agency‘s Mumbai office. All the brands of the Japanese car maker are now with the agency.

Contract Advertising was the incumbent agency on the account.

According to a senior official, the Japanese car maker will be getting more aggressive on the digital front and will be promoting its various brands including Montero, Outlander, Pajero, Cedia and Lancer across non-conventional mediums.

"For years, Mitsubishi has been doing bare minimum and now with this shift, we have envisaged a paradigm shift from this position and find the right balance," he said.

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