MUMBAI: Euro RSCG has won the creative mandate of Zee Business. The account size, pegged at between Rs 80 to 100 million will have the agency‘s Gurgaon branch handle the business. The pitch process for the account was initiated last month.

Says Euro RSCG chief creative officer Satbir Singh, "The hunger for business news in Hindi speaking areas is multiplying as opportunities spread outside metros. Zee Business has been the leading medium on air, catering to that part of the population. We will work with the client to further strengthen its position as the undisputed channel of choice for business news in Hindi."

The incumbent agency for the account was DraftFCB Ulka.

Adds Zee Business business head Raktim Das, "We liked the agency‘s execution. Primarily, we wanted to bring out a fresh new perspective on the brand positioning, ‘Aap ka Faida‘. We have been working on the same positioning for some time with DraftFCB Ulka. However, we wanted to use the same tagline, and foray into more audience engagement programmes and content in specific time bands."