MUMBAI: Paras Pharmaceutical has assigned its creative business of health care products to Euro RSCG India.

The agency has won the mandate following a multi-agency pitch and will handle brands such as Moov, Itchguard, Krack, Dermicool and D‘Cold.
 
Paras Pharmaceutical, the FMCG company, has a number of health and personal care products like Livon, Borosoft, Recova and Zatak under its brand. The company was bought out by Reckitt Benckiser in 2010.

Euro RSCG already handles the creative business of various Reckitt Benckiser products.