Euro RSCG gets Government of Gabon account

Euro RSCG gets Government of Gabon account

MUMBAI: The Government of Gabon has assigned its creative duties to Euro RSCG following a multi-agency pitch.

According to industry sources, the size of the account is pegged at approximately Rs 18-20 crores. 
 
Initially, Euro RSCG will launch the campaign across the European countries, Malaysia and China.
 
"The campaign will be internationally launched around 16 August with a major thrust on ATL activities and will later break in India sometime in October," says Euro RSCG VP - client services Sheel Saket. 
 
With this campaign, Government of Gabon aims to draw the attention of investors in developed nations towards various SEZ projects waiting to be flagged off in Gabon.