MUMBAI: Euro RSCG has bagged the creative mandate of soon-to-be launched product range of liquor company Beam Global Spirits & Wine.
 
The size of the account is pegged at around Rs 200 million.

The mandate was awarded without any formal pitch being involved.
 
According to Indian advertising laws, liquor brands cannot advertise directly. So the campaign for the brand will involve surrogate ads and various below-the-line (BTL) activities.
 
ZenithOptimedia is handling the media planning and buying for Beam Global Spirits & Wine.

The company may launch its new range by the end of the third quarter this year.