MUMBAI: Euro RSCG has won the creative duties of Ice-cream brand Baskin-Robbins. The duties were awarded after a multi-agency pitch called by the ice-cream brand about four moths ago.

Said Euro RSCG director Mumbai Shavon Barua, "We have a great team and we are truly excited to work on a fun brand like Baskin Robbins. The work is already started and we are developing a host of categories".

Thought Blurb was the incumbent agency for the account since October 2007. Earlier, Baskin-Robbins‘ creative mandate was with JWT since 2005.