Euro RSCG 4D Matrix wins Parry Nutraceuticals' digital biz

MUMBAI: Euro RSCG 4D Matrix, an integrated digital marketing agency, has been awarded the digital duties of Parry Nutraceuticals, a division of E.I.D. Parry (I) Ltd and a part of Murugappa group.

The agency will be responsible for creating a strong digital presence for the nutritional food supplements like Parry’s Spirulina, Green T6 (Green tea antioxidant capsules), PRO 9 (protein energy supplements), PRO 9 D (protein energy supplements for diabetes), Rejuveneyes (to rejuvenate the tired eyes) through their SEO, PPC and social media services.

Euro RSCG 4D Matrix head - sales (India) Dinesh Kulchandra said, “We are extremely excited and looking forward to working closely with Parry Nutraceuticals. There is an immense scope for a strong digital presence in the segment."

Euro RSCG 4D Matrix, with operations spread across India and the UK, delivers results across the digital streams: Digital Marketing- SEO, Social Media and Social Search and Mobile. Along with this, the team leverages industry expertise and utilises latest technology tools to help build brands online via Search, Social Media and Mobile media (including applications).

Parry Nutraceuticals business head Sajiv K Menon said, “We have been keen to drive our marketing campaigns through the Digi-space also and we have decided that Euro RSCG 4D matrix would be the perfect match for us to drive our ambitious e-commerce plans. We are confident that this will turn out to be a fruitful association.”

Latest Reads
Bridge Music Academy launches the racist keyboard

MUMBAI: Earlier last month, Bridge Music Academy has launched the racist cover campaign aimed at educating children about racism and its effects. Conceptualised by Dentsu Webchutney, the campaign is supported by Culture Fox and Roland.

MAM Marketing MAM
QuikrHomes releases consumer sentiments report for 2018

MUMBAI: Leading digital real estate business QuikrHomes has released a comprehensive report that captures consumer sentiments for the year 2018. The report was conceptualised to understand consumer sentiments post regulatory changes in the real estate and what it means to the industry in 2018. 

MAM Marketing MAM
Law & Kenneth Saatchi & Saatchi appoints Delna Sethna as CCO

MUMBAI: Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its chief creative officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez.

MAM Marketing MAM
2018 will be a year of video campaigns: WATConsult's Rajiv Dhingra

MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website you visit are primarily revenue source for internet companies.

MAM Marketing MAM
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories