MUMBAI: Murugappa Group‘s TI Cycles of India has roped in digitalagency Euro RSCG 4D Matrix to handle its digital business.

ePagemaker was the incumbent agency for the brand.

TI Cycles of India is aiming to promote cycling and fitness through the fun and fitness platform on ground as well in the digital world and hence has partnered with Euro RSCG 4D Matrix.

The agency will manage the company‘s website, social media marketing, search engine marketing, mobile marketing and other digital.

Euro RSCG 4D Matrix COO said, "This is a great win for us considering the extent of work we can do for them. There have been instances where digital has helped drive not just sales, but more importantly, consumer engagement in a similar segment. The team looks forward to this challenge."

TI Cycles of India and BSA Motors GM-Marketing, Rajesh Mani said, "Euro RSCG 4D Matrix showcases a promise of fresh creative talent and a solid digital backend, which will help us enrich the audience‘s digital experience. We look forward to an enriching and exciting partnership."