Euro launches new campaign created by Scarecrow

MUMBAI: Fashion innerwear brand Euro, from the house of Rupa & Co, has launched a campaign with a view to reinvigorate its brand presence in partnership with creative agency Scarecrow Communications.

Euro was launched with ‘Prepare to get assaulted‘ campaign. The campaign was successful, but having ran it for years, the brand team felt it was about time Euro took a fresh stance and reconnected with the target audience.
The new campaign breaks the category codes and introduces a new brand of humour in the segment. It stems from the insight that ‘size‘ is a big thing for men. It boosts their ego and even self-esteem.

The campaign through a series of press ads and hoardings asks men the million dollar question - what‘s your size? The print campaign is shot exclusively in Prague by photographer Colston Julian. The TVC are conceptualised by Scarecrow and produced by Salt Management.

Rupa & Co president brand promotion Rajnish Agarwal said, "Euro is another success story from the house of Rupa. The earlier positioning ‘prepared to get assaulted‘ had created a distinct space for Euro. Now we need to take it to the next level and cement our bond with the youth of India. The current campaign ‘What‘s your size?‘ is a step in that direction."

Scarecrow founder director Manish Bhatt said, "‘Mine is bigger than yours‘ is the most fundamental male insight. The campaign is single-mindedly based on this insight. Hence, we think the campaign will touch a chord with the audience."

Scarecrow senior creative director Kapil Tammal added, "We are in a process of revamping the entire Rupa portfolio in phases. Euro kicks off this transformational journey in style. For the idea to realise its full potential, we needed the casting and the production to be spot on. Models were flown in from all parts of Europe. We are happy the production teams in India and Prague didn‘t let us down."

Latest Reads
Cadbury Bournvita biscuits to ritualise morning consumption with new tiffin pack

Mondelez India Foods is to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits to ritualize consumption in the larger span of morning occasions. The company sees the morning snacking occasion as a big opportunity for a product that brings together the best of taste and...

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories